Xiaohongshu hosted the 2023 Autumn/Winter 'Everyone Fashion Week' under the theme 'Fashion for Everyone, by Everyone,' using a series of posters created by the small team to invite all kinds of 'everyone.' A Guangzhou event planning company takes you inside the Xiaohongshu show.
Compared to the fashion weeks in Milan, Paris, New York, and Shanghai, Xiaohongshu's Everyone Fashion Week seemed like a 'makeshift troupe.' The venue was set up in a small theater, the models were recruited from Xiaohongshu users, and the runway pieces were self-selected from Xiaohongshu's redlabel unique design brands. Xiaohongshu decisively abandoned the traditional high-end fashion week approach, instead bringing fashion back to life. Fashion, like clothing, can be easily purchased without burden.
