Primitive human nature is the center of infection. Video copywriting planning condenses human spirit and thought. It can be said that video copywriting without human emotion is like a skeleton without flesh and blood. Master Hopkins once said: Whenever possible, I incorporate human elements into advertising. Whether video copywriting planning can evoke deep emotional experiences depends on the following methods of rendering emotion, summarized from past experience: <\/p>
<\/p>
First, move with emotion. Video copywriting planning directly reflects the connotation of the advertisement, whether straightforward or euphemistic, ornate or plain, the emotion is sincere and touching. <\/p>
Second, attract with humor and wit. Video copywriting planning is an art form different from music and dance. For example: Before he became famous, novelist Somerset Maugham placed a "marriage advertisement" in major newspapers, and a few days later his novels sold well. As Diderot said: "Broad intelligence, rich imagination, and a lively mind—this is humor." When used appropriately in advertising, humor often makes it more popular. <\/p>
Third, convince with reason. Video copywriting planning is a carrier of product art and humanization. It contains deep meaning, some concise and profound, some thought-provoking and mysterious. For example: A diamond is forever. <\/p>
Fourth, persuade with momentum. The appeal of video copywriting planning is an elusive art. For example: "Step on the accelerator, the engine begins to sing; tires embrace the earth, dancing with the road; you experience the joy of driving as you move forward—there is no more perfect BMW than this..." This is a video copywriting for a car. In just a few words, it melts the coldness of car steel, while vividly outlining the product's personality. <\/p>
The soul of video copywriting art is the product. Its role is to vividly depict the product's personality (or tone), increase the audience's emotional resonance, and induce consumers to make purchases. "Making the product move people—that is the art of video copywriting." How to give video copywriting touching emotions, humorous expressions, and convincing ideas is something all advertisers must understand with their hearts. <\/p>