S7 Airlines (Siberia Airlines) sponsored Russia's annual high-altitude ski festival BOOGEL WOOGEL, known for its "skiing in bikinis" theme. At the ski festival held at the Rosa Khutor resort in Sochi, S7 Airlines designed an off-season summer-themed experience zone, creating a striking contrast with the festival atmosphere.
Summer-style simulated surfing game
Snowboard diving competition
Competition judges
The on-site decor instantly evokes a summer beach vibe
Selfie props
