Brand promotion is a broad concept and execution philosophy, comprising many parts. Online promotion is one of the components within the brand promotion process. The feasibility and wide application of online promotion lie in the strong connectivity and sharing capabilities of the Internet era. Under the influence of the big data age, every individual's mobile device can serve as a self-media platform for brand promotion. This is a more convenient, rapid, and effective brand promotion measure compared to tangible means such as newspapers and magazines.
Using the Internet for brand promotion can be carried out in the following ways:
1. Online Advertising Placement
The number of gamers is a considerable group. Placing brand promotions on the edges of game interfaces, or at the beginning or end of games, is a very common and feasible brand promotion method. However, it is important to note that for players, the company's interface should not be entered through accidental mouse clicks, as this may cause aversion and prevent them from browsing.
2. Corporate Interviews
A simple video clip of successful business figures, brought into the public eye, allows the audience to first get to know the successful entrepreneurs and then the brand. This is a reverse development chain. For example, Chen Ou, the spokesperson for Jumei, first positioned himself as a person who strives outside, adheres to principles, and ultimately achieves success—a motivational story. Due to trust in this image, public attention to the brand Jumei has also increased.
3. Email and Newsletter Push
This is a content investment that requires corporate funding. Initially, free emails and newsletters are widely distributed, and later, when brand promotion matures, a paid recovery mechanism is implemented.
4. Channel (Program) Sponsorship
This involves investing in the broadcast of content in the television, film, or other entertainment and cultural media industries. While viewers are watching, advertisements are inserted, or sponsorship is used during the broadcast to promote the brand.
Utilizing new media operations, integrating corporate brand stories or product information into highly readable articles is a common model in the online promotion process. Soft article promotion can guide and help the audience's emotions. The online process of brand promotion needs to be implemented in a step-by-step manner to ultimately achieve significant results.