On July 21, 2013, Shanghai Volkswagen held the launch event for the new Gran Lavida at Baoli Plaza in Wuxi. The event attracted the attention of well-known local media and Shanghai Volkswagen car enthusiasts, who gathered at Baoli Plaza to witness the grand debut of the innovative creation from Shanghai Volkswagen - the Gran Lavida. The entire event was planned and executed by Wuxi Chenrui Marketing Planning Co., Ltd.