The ESPY Awards, short for Excellence in Sports Performance Yearly, was founded by ESPN in 1993 and is held annually. Winners are selected through online voting by sports fans visiting the ESPN website, honoring the best athletes of the past year. Often referred to as the Oscars of sports, the ESPY Awards ceremony attracts top celebrities from both the sports and entertainment worlds each year.
Similar to the Oscars, the ESPY Awards season brings together a host of commercial sponsorship and celebration events centered around the awards.
ESPN Magazine Pre-Party
ESPN Magazine commissioned Katie Lemler of Event Eleven to produce and design this Tuesday evening party. At the entrance, a repeating stepped image wall adorned with LED light tubes featured an oversized photo of cover star Alexandra Raisman.
A 10-foot-tall video cube at the center of the venue flashed images of "heroes."
The DJ booth was decorated with white LED light strips.
ESPY Red Carpet
Sponsor eBay showcased its brand with an installation designed to promote its online retail platform: a shelf displaying merchandise curated by ESPN sports analyst and reporter Maria Taylor.
Capital One sponsored a 360-degree robotic arm camera that captured slow-motion footage at 1,000 frames per second.
At the 26th annual ceremony, the ESPYs logo was illuminated by bright lights.
ESPN and Vanity Fair Party for Danica Patrick
Patrick is the first woman in American racing history to win an IndyCar race.
ESPN and Vanity Fair hosted a party for Danica Patrick. After dinner, 600 guests gathered under pink and amber lighting.
A shelf decorated with magenta flowers added a romantic touch to the event.
ESPY Post-Awards Party
The post-awards party featured an industrial theme, with a three-story shipping container structure towering over the central bar.
Brick arches added to the industrial look and feel of the party held in Los Angeles.
Bright lights and dancing fountains provided a soft contrast to the industrial design elements.
Lil Jon and G-Eazy performed on a two-story stage flanked by prominent shipping containers.
