Shenzhen event planning companies generally categorize their planning into the following two types.
1. Communication-driven event planning
Communication-driven event planning refers to planning that prioritizes brand promotion over profit and sales. Examples include the Guangdong tour of a Nobel laureate in economics, community movie roadshows, concept fashion shows combined with client appreciation events, and the Chinese-language film media awards. These events emphasize media image dissemination, with logos appearing on newspaper layouts, background boards, brochures, posters, white papers, and gifts. Additionally, the participation of newspaper leaders in opening ceremonies, award presentations, lucky draws, or closing ceremonies often creates a striking moment.
2. Entertainment-political event planning
Entertainment-political event planning refers to planning conducted in response to official directives or organizational arrangements. Examples include group organization life parties and social dance parties. These events are generally not large-scale, as they often involve students, and thus have limited profitability and promotional impact. However, they serve a strong purpose, typically responding to calls from national, provincial, or municipal documents, or enhancing interpersonal connections. At first glance, the formats are diverse, including singing, dancing, poetry recitation, live poetry and painting, quiz competitions, and games.
The above are the two main categories of Shenzhen event planning companies.