Generally, event goals fall into four categories: user acquisition, engagement, conversion, and brand awareness. Once the goal is clear, it's time to develop the event format. Here are six of the most common creative ideas.
1. Check-in / Sign-in
Ideal for engaging active users and increasing retention, commonly seen in fitness, reading, and shopping apps.
2. Quizzes
With a few simple questions, users can discover results about themselves that they wouldn't know otherwise.
3. Q&A
Suitable for user acquisition and engagement, and can also drive conversions, depending on the attractiveness of the rewards.
4. Predictions
Predictions are often seen in sports events like the World Cup or NBA.
5. Contests / Rankings
Typically used for brand awareness, these are effective for promotion and can also attract a large number of targeted followers.
6. Submissions
This format requires highly attractive rewards or a theme that resonates deeply with users, motivating them to share.
