Project Name: SANY Group 2012 Global Roadshow (Dragon and Elephant Dance)
Locations: 28 sites including Jiangsu, Shandong, Xinjiang
Date: March - June 2012
Number of Participants: 500
Planning Highlights: The theme of this brand experience event was 'Dragon and Elephant Dance'. 'Dragon' refers to SANY, while 'Elephant' refers to German concrete equipment manufacturer Putzmeister (commonly known as 'Elephant'). The integration of SANY and Putzmeister not only combined sales channels, service resources, and leading technology but also marked the birth of a globally leading concrete machinery manufacturer, consolidating SANY's position as the industry leader and elevating SANY to a world-class brand.