In 2007, Fuzhou's market already featured various lifestyle concepts such as luxury living, new aristocratic living, ultimate living, upper-class living, and refined living, but they were similar in essence and presentation, leaving the market weary. Fuzhou needed a fresh and vibrant lifestyle concept.
In 2007, the LOHAS concept had not yet gained popularity in mainland China. Jinhui Maple 2 took the lead in proposing the LOHAS philosophy, positioning itself as Fuzhou's first LOHAS community. As it turned out, in the following years, the LOHAS concept was repeatedly embraced as a lifestyle ideal.