Project Name: SANY C8 New Product Launch Event
Locations: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, Changsha
Date: March-April 2013
Attendees: 500 per event
Planning Highlights: The events adopted a Sino-German style, reflecting the C8 concrete pump truck as a product of integrated Sino-German technology, and featured a live performance by Mr. Rongzhong Erjia.
SANY's C8 concrete pump truck, which embodies the pinnacle of Sino-German technology and high-end technological content, was launched simultaneously nationwide. The C8 concrete pump truck is the first-generation product introduced after SANY's acquisition of Putzmeister (commonly known as "Elephant"), integrating the top technologies, manufacturing processes, and quality services of both companies. Its comprehensively upgraded core technologies attracted widespread attention.